The BarefootBenefit

BarefootClients provides communications services (copy writing, advertising, printing and that kind of stuff) as well as strategy planning and creative thought for select clients who share our Barefoot On The Beach approach to business. It’s simple. We believe that successful marketing creates relationships – friendships – between businesses and their customers. Our job is to help you develop friendships with your clients: to make them so comfortable with you that they’ll happily walk Barefoot On The Beach with you … Because business works best between friends. That’s the BarefootBenefit.

Want it? Click here to visit barefootclients.co.za

Media Management

Media Management – it is possible. In fact, a well managed media campaign will stretch and str-etch and s-t-r-e-t-c-h your marketing budget ….

Read what I have to say about media management – and especially about media management during critical incidents: download my paper “Managing Perceptions: The Care and Feeding of the Media” here.

Print

Copy, design and project management for

  • Product & Image Brochures
  • News letters
  • Souvenir books
  • Rooms brochures
  • Posters
  • Indoor and outdoor displays
  • And stuff like that…

Want some? Click here to visit barefootclients.co.za

BrainBlizzards

Copy Is King

It’s simple: readers want to read and web crawlers (the search engines’ Private Eyes) look at copy – the words on your site.

BarefootClients writes copy that’s clear, fresh and easy to read for

  • Newsletters
  • Web sites
  • Brochures
  • Film scripts
  • Feature articles
  • And all that kind of stuff…

Want some? Click here to visit barefootclients.co.za

The Barefoot Work Ethic

When BarefootClients goes to work for a client, we commit to that client. We work openly and democratically. And we subscribe to Ricardo Semler’s concept of The Seven Day Weekend – which means that we work when it’s necessary and rest when it’s necessary: that we’re as happy to write on Sunday at 11:00 in the evening as we are to go to the movies on Monday at 10:00 in the morning.

And another thing: committing to a client means taking payment from the client and from the client alone. No kick-backs, no commissions from contractors, no finders’ fees. None of that stuff. Our rate structure is simple and transparent: we charge per word for writing and per hour for thinking, facilitating, brainstorming and strategising. And we charge a 15% project management fee on the services of contractors working under our direction.

BarefootClients
Experience. Knowledge. Exposure.

Want some? Click here to visit barefootclients.co.za