Social media and tourism: how do you do the right thing?
LOL. Social media be like, everyone’s a publisher these days. It’s true: the simple fact that your tweet or Facebook share might reach all sorts of people that you’ll never even meet makes it so. But this makes it an…
TripAdvisor: What to do about the pipe bombers?
There’s no doubt that review sites – TripAdvisor, FoodSpotting, FourSquare (and the rest) – play an important role in today’s tourism network (note: network, not industry. I’ll explain why next week…). But a lot of people in tourism are unhappy with…
Marketing South Africa chapter three: QR Codes. Today. Online at 5:00 p.m. SAST
Join us today for our third Marketing South Africa Google+ Hangout We’re documenting what we learn, and posting our videos of our conversations to the Planeta Wiki. (‘We’ being Ron Mader of Planeta.com, me, and (hopefully) one or two others…
Marketing South Africa: join the conversation. Chapter two.
TODAY! Wednesday. Online at 5:00 p.m. SAST Last week’s Google+ Hangout was kieff, despite the challenges of using new technology: half an hour after the broadcast ended, the YouTube video we’d made of it had already been viewed 250 times (it’s…
Marketing South Africa: join the conversation
I’m becoming increasingly despondent about the idea of using all the tried and trusted brand marketing models for marketing South Africa. South Africa isn’t a brand: it can’t be. Brands are homogenous things – think Apple, Chevrolet, Ouma – and…
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