Marketing South Africa: join the conversation. Chapter two.
TODAY! Wednesday. Online at 5:00 p.m. SAST Last week’s Google+ Hangout was kieff, despite the challenges of using new technology: half an hour after the broadcast ended, the YouTube video we’d made of it had already been viewed 250 times (it’s…
Marketing South Africa: join the conversation
I’m becoming increasingly despondent about the idea of using all the tried and trusted brand marketing models for marketing South Africa. South Africa isn’t a brand: it can’t be. Brands are homogenous things – think Apple, Chevrolet, Ouma – and…
Defining Responsible Tourism
There’s always one. Here I was excitedly babbling on about responsible tourism, when Dave Jack, the CEO of BnB Sure, and a great friend of This Tourism Week, wrote to me and said: “That’s nice. But what IS responsible tourism?”…
Fall in love with Responsible Tourism
Those of you who followed This Tourism Week during last year’s Indaba may have noticed that the highlight for me was Cape Town’s Responsible Tourism in Cities Conference – and that my hero of that event was Ron Mader, the…
Important responsible tourism unconference
ANNOUNCEMENT from Planeta.com: Fall in love with responsible tourism Fall in love with responsible tourism February 13-17, 2012 as Planeta.com hosts Responsible Tourism Week, our annual, week-long online unconference. 2012 is the fourth year for Responsible Tourism Week and we…
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