Media Release

Tourvest Destination Management (TDM) is proud to announce the acquisition of Brothers Sport, one of South Africa’s established inbound and outbound sports tour operators.

Brothers Sport will fall under the auspices of TDM’s Business and Sport Events division, launched this year. The company is the ideal complement to Indo Jet Sports which, together with T.E.A.M form the core of the sports division.

Based in Cape Town, Brothers Sport has built a reputation for overseeing all tourism needs – from accommodation to transport, excursions and, most importantly, fixtures and festivals – for both inbound and outbound tours for schools (sport and cultural) as well as clubs and universities. Established in 2003 by husband and wife team Chris and Mari Brothers, the agency has gained experience across such diverse sporting codes as cycling, hockey, cricket, rugby, golf, motor racing and bowls, and created thrilling packages around renowned events like the J&B Met, the Two Oceans Marathon as well as Cape Argus Pick n Pay Cycle Tour.

TDM’s Chief Operating Officer Bryan Coetzee is extremely excited about the division’s latest development, which became effective on 1 September 2011.

He explains that Brothers Sport and Indo Jet Sports will amalgamate but will continue to operate as independent brands, in this way offering the greatest value to customers. “Indo Jet Sports has traditionally focused on large international rugby events and, to a lesser extent, school tours. The focus at Brothers Sport, on the other hand, lies predominantly in the local sport product and school tours market,” he explains, adding that this range in scope creates for excellent synergies between the two companies, allowing for TDM to create a strong presence in both the local, inbound and outbound schools and sport markets. It also provides the platform for the company to participate in local and international sporting events like Formula 1™, the Rugby World Cup™, the FIFA Soccer World Cup™ and many others.

Coetzee further commented on the “strong connectivity” and “entrepreneurial spirit” that characterises Brothers Sport, as well as the agency’s strong reputation. These qualities, combined with the operational know how residing within Indo Jet Sports and TDM’s impressive buying power, creates an optimal base for future expansion.

“Separately, both businesses present an attractive proposition. Together, they augment each other’s skills set, offering and capacity,” Coetzee noted.

Brothers Sport strengthens TDM’s positioning in the sports tourism industry, a status which was greatly enhanced following its tremendous success during the FIFA 2010 World Cup™. “The establishment of our specialist sports and MICE division has done much to cement our standing in this field, and the latest addition to the TDM stable will undoubtedly enhance this status further,” Coetzee concludes.

ENDS

  • Tourvest Destination Management is part of Tourvest Holdings, a diversified portfolio of tourism businesses
  • Tourvest Destination Management is committed to protecting the South African environment, uplifting its people and promoting responsible tourism. To this end, the company has put its weight behind a number of community-based projects and ethical tourism initiatives, in a bid to secure a sustainable future for its people and biosphere

For media related enquiries, contact Lesley Simpson Communications on Tel: +27 11 463 8195, Fax: +27 11 463 8196 or Email: michelle [at] scpr.co.za