Online Travel Agencies (OTAs) – Booking.com, Expedia, Lastminute.com, Venere, Rates to Go, and so on -  offer free advertising, and it’s good to list with many of them. It’s known as the Billboard Effect, and it brings bookings, and drives traffic to your website.
But it’s a pain to update these sites manually.
If you’re a […]

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One of the most consistent queries one receives as a marketing consultant is: ‘How do I manage negative comments on TripAdvisor?’
The simple truth is that in the digital world, you’re going to get lambasted by someone, somewhere, at some time. In the old days, that was OK - the lambaster was kind of confined to […]

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The historic Cape Winelands town of Tulbagh is hosting a Spring Arts Festival over the weekend of 26-28 August 2011, celebrating the arts in all their varied forms.  The festival also coincides with the spring wildflowers, which include several varieties of rare endemic bulbs that only flower in the Tulbagh valley.  It is aimed at […]

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This Tourism Week - brought to you by BnB Sure -South Africa’s most comprehensive insurance policy for B&Bs and Guest Houses.
This week: an article by guest writer Dave Jack offers guest house and B&B owners some food for marketing thought.
Putting lifestyle into guest houses
I consider myself fortunate in that in my spare time I […]

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The Ranch SkyDiving Boogie and Symposium 2011 will take place at the Protea Hotel Ranch Resort (25km South of Polokwane), from the 5th to the 9th of August 2011
“Ultimately we would like to invite people to come and skydive with us, and we’re also offering the opportunity to put forward South African women because we’ll […]

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